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Access the request for proposal for Marketplace transportation for 2009.

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View Marketplace 2008 Photos and Videos from Photovision.

Access the Marketplace 2008 Research Database for Business Follow Up and Other Searches .

The American Bus Marketplace is the premier business event for the group travel industry. The appointments are the core of the show; which allow Buyers and Sellers to meet face-to-face in prescheduled seven-minute appointments. In addition to the quality appointments, Marketplace offers professional education seminars and numerous networking opportunities.

Our newest show component, the MARKET at Marketplace, offers operators the opportunity to view the industry’s latest products and services. Associate members can now showcase their products and services on the exhibit floor to the more than 320 operator companies who attend Marketplace. With the addition of The MARKET, Marketplace is a one-stop shop for the group travel and motorcoach industry to build business relationships, conduct one-to-one business appointments, view the newest products and services, learn about the latest trends and industry information, and network - all resulting in providing our members with a greater return on investment.

Buyers who are bus owners and tour operators, come to meet with Sellers who are travel industry representatives from destination marketing organizations (cities, areas, states), attractions, restaurants, receptive operators, hotels and associate service suppliers. These business sessions allow Buyers and Sellers to plan trip itineraries for motorcoach group travel throughout the US and Canada.

Sellers attend Marketplace to sell their destination, attraction, restaurant etc to motorcoach and tour operators. Sellers also network with their peers in the group travel industry.

Buyers attend Marketplace to learn more about new destinations, to meet personally with people with whom they conduct business, and to socialize with other Buyers.

Marketplace week runs from Wednesday through Monday evening. The show is held annually, usually in January or February, in a different North American city each year.

The Business Sessions, or Appointment Sessions, are conducted and are the core of Marketplace. The appointment sessions are held on the Marketplace Business Floor, which is a secured area. Only delegates belonging to the group that are taking appointments during that particular session are allowed on the Business Floor.  Delegates are assigned different colored badges depending on their business type grouping. These colors determine access to the Business Floor where appointments are conducted. The color and design change every year. All Buyers have access to the Business Floor at any time. Associates who are not registered as appointment-taking delegates do not have access to the Business Floor.

There are 7 appointment sessions for a total of 182 appointments. Buyers have a maximum of 182 appointments, as they take appointments throughout the week with each of the Seller groups. Sellers have a maximum of 52 appointments. These 52 appointments are scheduled in 2 out of the 7 sessions. The primary group (DMO, Lodging, or Attraction/LRO/Other) the company belongs to determines which of the 2 sessions are assigned.

The Marketplace Business Floor consists of 8x8 booths where Buyers sit. Each booth contains a 6’ table and 2 chairs inside the booth, an outside chair for the Seller to sit in, and an ID sign giving the Buyer company name, location and attendee number.

Appointment-taking Sellers move from Buyer to Buyer every seven minutes. There is an announcer who announcers the time and the number of the appointment so the Sellers know when to move to the next Buyer. The announcer also gives the delegates a one-minute warning so they know to start wrapping up. Sellers are divided into groups, broken down by business type, that meet with Buyers at specific times. These groups are:

  • Destinations Marketing Organizations (DMO’s) – Thursday PM/Friday AM appointments
  • Lodgings – Saturday AM/Saturday PM appointments
  • Attraction/LRO/Other – Sunday AM/Monday AM/Monday PM appointments (Organizations that fall into the Attraction/LRO/Other group are assigned randomly to two of these three sessions.)

ABA carefully monitors the number of Seller Appointment-Taking delegates allowed based on the number of Buyer Appointment-Taking delegates registered. By maintaining a near one-to-one ratio in each session, ABA offers quality appointments for all delegates.

Each Seller session is scheduled a 20-minute Mating and Networking Session where they can exchange profile forms, business cards and make contacts. This is an opportunity to connect with Buyer delegates that Sellers could not be matched up with for prescheduled appointment. Buyers are required to be in their booths during these scheduled sessions.

Education seminars, luncheons, sightseeing tours, opening and closing celebrations, and evening events are on-going activities throughout Marketplace week and are open to all registered delegates and a valuable part of the Marketplace experience.

Statistics

Marketplace 2008

  • 3302 Final Delegate Count
  • 717 Buyers Delegates
  • 713 DMO Delegates
  • 657 Lodging Delegates
  • 864 Attractions/LRO Delegates
  • 238 Associates Delegates

Marketplace 2007

  • 3000 Total Delegates
  • 337 Appointment-taking Buyers
  • 660 Total Operators from 318 Companies
  • 132,962 Requests Made from 64 states/provinces in 3 countries
  • 102,346 appointment scheduled
    • 99% of mutual requests scheduled
  • 56% Increase for Western States participation
  • 383 Non-Members joined ABA and registered for MKPL 07 from July 17, 2006
  • Buyers: 660 Delegates (5% increase)
  • DMO: 615 Delegates (3% decrease)
  • Lodging: 600 Delegates (9% increase)
  • Attractions: 768 Delegates (1% increase)

Marketplace 2006

  • 2823 Total Delegates
  • 331 Appointment-taking Buyers
  • 630 Total Operators
  • 11% Western Participation Increase
  • Buyers: 26% increase
  • DMO: 7% increase
  • Lodging: 3% increase
  • Attractions: 5% increase

Future Marketplaces

Charlotte, North Carolina: January 7-12, 2009

Gaylord National on the Potomac: January 15-19, 2010

Philadelphia, Pennsylvania: January 7-15, 2011

Grapevine, Texas: January 7-12, 2012

We would like to thank our sponsors who made Marketplace 2008 such a success: