Thursday Education Seminars
8:30 a.m. – 10:00 a.m.
Coffee Talk: Joe Veneto, CSP
This must-attend session engages both Suppliers and Operators in spirited discussions and cross-sharing of trends, practices, needs and opportunities. It’s the perfect vehicle for measuring the pulse of the marketplace and preparing yourself for the ABA Marketplace. Whether you have years of industry experience or you are a first-time attendee, you will gain valuable insight from this high-energy dialogue.
9:00 a.m. – 10:00 a.m.
Capturing the Largest Untapped Market: People with Disabilities & Their Families: Glenn McIntyre
According to the U.S. Census, there are approximately 54 million people with disabilities in the U.S. And, if you count their immediate family members and close friends, there are approximately 125 million persons who are not specifically marketed to. This fast-paced seminar will provide attendees with the information and motivation necessary to capture this group known as “the largest untouched market in the world.” Specific media, conferences and places that reach this market as well as persons who are elderly, will be discussed.
10:30 a.m. - 11:30 a.m.
Maximizing Oppoprtunities in Today's Shifting Marketplace: Bill Geist
You may have a handle on the changing marketplace...but how do you capitalize on the opportunities? Bill Geist takes many concepts and breaks them down into recommendations for the motorcoach industry. From youth to niche markets, Bill will offer breakthrough ideas that you can implement within months if not weeks.
Orientation Seminar: Orientation Subcommittee
2:30 p.m. - 3:30 p.m.
From Adversaries to Allies: Gender Communication in the Workplace: Lenora Billings-Harris, CSP
This fun presentation will help you improve your communication skills with the opposite gender. By practicing techniques that recognize communication differences without value judging or gender bashing, you will discover your own hidden communication strengths. As a result of applying the principles and skills presented, you will be able to identify the 3 major male and female communication tendencies; explore the 5 habits that hinder effective communication; and manage gender conflict more effectively.
Today's Trends are Tomorrow's Dollars: Bill Geist
Marketing Maverick Bill Geist shares the latest consumer and lifestyle trends that are powering travel choices. From generational shifts to the realities of a volatile economy, and from the way consumers search for experiences to the changing face of destination marketing, you will be able to identify the opportunities that lie ahead.
4:00 p.m. - 5:00 p.m.
The Little Black Book of Connections: Brian Parsley
All things being equal, people want to do business with their friends. To climb the ladder of success, you don’t need more techniques and strategies, you need more friends. Connecting is all about your friendliness, your ability to engage, and your willingness to give value first. This session will teach you the 6.5 principles to help you understand how to build rich relationships, brand yourself, network your way to success, and dominate your market.
Putting Together a Green Tour: Michele Wierzgac, MS, CMM
Green and sustainable business practices are more than a fad – they are a necessity. Customers are demanding that companies and organizations embrace and help the environment and the world in which we live. This interactive seminar will show you how to incorporate the easy to difficult green business strategies into your tours that are economically, environmentally, and socially beneficial.
Orientation Seminar: Orientation Subcommittee
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