Marketplace Committees
Marketplace Advisory Committee
The Marketplace Subcommittees aid both the Marketplace Advisory Committee (MAC) and ABA, in the planning and performance of the American Bus Marketplace. Subcommittee members and ABA staff, in support and mutual respect of each other, collectively contribute to the education, personal growth and business prosperity of the Association and its members.
The Education Subcommittee is responsible for creating, promoting and managing a well-balanced seminar curriculum for the American Bus Marketplace. To fulfill this mission, seminar programming must be relevant, appeal to ABA’s diversified membership and satisfy the learning objectives of many career-levels, from novice to veteran.
To produce an Education program, subcommittee members develop topics ranging from personal development to business management, operations, sales and marketing. Members anticipate industry trends and emerging issues for potential development. In addition, the Education Subcommittee provides speaker recommendations to ABA staff.
The Orientation Subcommittee serves to instruct and guide newcomers, called STAR delegates, during their first American Bus Marketplace. Subcommittee members cultivate communication, instruction and delivery methods to best service the new attendees, thereby providing an integral component to the Marketplace experience. This mission is achieved by operating the Orientation Center, conducting Marketplace Floor Tours, and producing a STAR education workshop.
The Orientation Center offers personalized counseling sessions performed by subcommittee members and/or Marketplace volunteers. In a friendly member-to-member format, new attendees learn about Marketplace practices, Marketplace procedures, expectations and activities from industry veterans. STAR delegates also have the opportunity to tour the Marketplace floor before their appointment session and to broaden their ABA and industry insight in specially designed STAR workshops. Throughout the week, subcommittee members also serve as Marketplace mentors aiding and guiding STAR delegates.
The Resource Central Subcommittee is responsible for delivering data, reference materials, and research information to Marketplace delegates. The primary assignment of the Subcommittee is to develop and execute an on-site Resource Central: Your Office Space at Marketplace, where delegates go to research companies and prepare for their appointments. Subcommittee members focus on the research, technology and methodology of each category of membership and provide tools to enhance the ability of delegates to conduct business.
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