The Mental Makeover
Busy professionals need to take the time to “fill up their cup.” In this lively and engaging presentation, Carol demonstrates how to be kind and gentle to yourself. You’ll learn how to appreciate what you have, begin each day excited about your life and go for your dreams. Her real-life examples will help you view your life with confidence and control. You’ll discover what gets in the way of what you want and learn techniques to simplify the process and focus on the results.
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Survival at the Speed of Life
Traveling at the speed of life is a challenge for all of us. The balance between personal and professional responsibilities has never been more delicate. John Kennedy provides tested strategies that will enable you to manage your calendar like a pro and prioritize what comes first so that you don’t have to do it all. Time is money, and this session teaches you to invest wisely in you, clients, family, fun and faith. After this session, you will be able to put two weeks of your life back into your pocket!
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How to Get it All Done and Still Have a Life
Are you looking to get off the merry-go-round just long enough to make sure you’re on the right ride? We’re all being asked to work harder. For most of us, working harder translates to working longer. Pause, enjoy a giggle and reconnect with your passion. This journey was meant to be a whirlwind….but make it an orchestrated one! This program encourages you to examine how you spend your day; define what’s “important” and give up “urgency” addiction. Learn to use proven, result-based tools to maximize the investment you put into your 24 hours.
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Performance Driven Selling
This is not another typical sales program. The US Army National Guard has adopted this program as their core sales and recruitment program. Born from decades of experience, this action packed session deals with innovative techniques and immediately applicable tools to help you find, keep and grow a steady stream of clients. You will walk away with both a strategic and tactical approach to the selling process, regardless of your level of proficiency. All members of the leadership or sales industry will profit from this program.
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CoffeeTalk
This must-attend session engages both Suppliers and Operators in spirited discussions and cross-sharing of trends, practices, needs and opportunities. Under Alf’s leadership, this session is guaranteed to be both entertaining and educational. Whether you have years of industry experience or you are a first-time Marketplace attendee, you will gain valuable insight from this high-energy dialogue.
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Partnering For Profits
This combination presentation and panel discussion incorporates audience participation to look at partnering in a new way. "Selling is important, but buying is the key to greater bottom line profits." Travel Alliance Partners, LLC, (TAP), has developed a business model that helps you retain your identity and product integrity while following a formula that directly and positively impacts your bottom line. Whether you are interested in offering more product or reducing your packaging costs, don't miss this informative seminar.
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Creativity Camp
Have your creative juices dried up? Has your thinking become stuck “inside the box”? If so, this session is for you! Camp Counselor John Kennedy will share his strategies for successful, intriguing and innovative thinking. Come, have some fun and learn how to unleash your creative genius. Be the type of leader that people want to follow, not the one they have to follow.
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Personal Organizational Power
The world is fast paced. Demands are high. To be a successful professional, you must deliver results. In this session, learn 50 fast, tactical tools for maximizing time, dealing professionally and constructively with time wasters and those monkeys that land on your back. You will learn to control your day and maintain that control. Adopt an exceptional service approach and build strong relationships with your clients. Learn what your success hinges upon, and how all of this can impact your client service and your immediate and long-term sales volume.
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Common Sense Selling
Every person in a sales position has developed a set of skills that works in their particular environment. In fact, most salespeople have been through various sales training programs, hoping to learn new techniques for selling. Although speakers and trainers may put a new spin on techniques to sell, the reality is that successful sales comes down to more than just technique. By focusing on the four aspects of sales, each salesperson begins to build relationships for long-term success and helps customers feel they truly are buying a product, instead of being sold.
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Cultural Diversity
This session focuses on respecting and honoring the gamut of human difference. Human behaviors, attitudes and beliefs are deeply rooted. To effectively communicate, individuals and organizations need to engage in long-term trust and develop a strategic educational change process. Learn to focus on behaviors, as opposed to changing an individual person’s value system. This session requires enthusiasm, fun and commitment to change!
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Managing Effective Meetings
How do you feel about meetings? They can either be a waste of time or a very effective way to communicate company strategies, issues and changes. Many people believe that meetings are a waste of time, because the moderators do not possess the skills of managing effective meetings. Join John Kennedy as he brings more than 20 years of experience in refining this important and overlooked investment of time. You will learn the importance of accountability in decision-making, as well as the “four roles” that must be present to begin and end on time. Effective meetings are only one hour away!
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Trends Seminar For the Travel Industry
Get the up-to-date scoop on what’s been happening and what’s about to happen in the travel and tourism business, with a particular emphasis on implications for the motorcoach marketplace. You will understand the trends that influence the motorcoach industry, and be able to prepare relevant marketing strategies to take advantage of those trends. Nationally-syndicated marketing columnist and consultant Alf Nucifora presents his trademarked, no-holds-barred assessment of the industry and delivers the insights and challenges that every Marketplace attendee should hear.
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Generation X in a Baby Boomer World
The ability of generations to work together is one of the single most important factors for business success in the new millennium. Understanding the reasons for generational differences and knowing how to respond to these differences will determine the level of success of all companies. To begin bridging the gap between Generation X and the Baby Boomer generation, an effort must be made to understand the foundations of each generation that make it unique. This program will help you understand how people in each generation have been shaped by their life experiences, and how that information will help you improve communication.
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Long Term Planning in a Short Term World
This program has never been more important. The days of designing a long term approach to business and organizational development are gone. Explore immediate applicable strategies, techniques, mental maps and tools for short and long term planning in today’s uncertain world. You will leave with new models for facilitating effective and timely decision-making, gaining consensus for all stakeholders and practical contingency plans. Recognize how to engage both active and reluctant participants in the decision-making process for greater impact, more profit and productive decision-making and implementation. Learn what new forces are coming to your marketplace.
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Dealing With Employee Discipline Issues
The single biggest challenge that managers deal with is the issue of discipline in the workplace. When do you say something? When do you use policy and pressure? Unfortunately, doing nothing is sometimes the worst track to take and can erode respect from the other employees. Join John Kennedy as he dissects this important topic and gives you the confidence to tackle any issue. Discover the five-step approach to tracking behavioral changes and becoming your own human resources department.
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Sales Skills For People Who Don’t Like to Sell
Selling and influencing are skills that all of us can benefit from. Some of us are in positions where improving our selling and negotiating abilities would help us, but we really don’t like to sell, are uncomfortable with the “hard sell” or haven’t really been trained on how to sell. Learn to close more business without the hard sell!
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Power of the Brand
Are you getting maximum value from your brand identity and market position? Invest just one hour in this session, and you’ll take home brand-building and positioning strategies that can be implemented immediately. Larry will help you identify which of the four possible market positions you’re in, which one you might prefer to occupy and what you have to do to get there. Analyze your key competitors’ positions, and identify what it takes to compete effectively with each one. This session will enable you to etch your brand indelibly in the hearts and minds of your buying public, and to build a solid foundation for long-term growth and viability.
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Operator Roundtable
This seminar is for Operators only to come share business tips, advice, anecdotes and war stories. Not only will you take away “best practices” information acquired from the “best of breed” in the Operator business, you can network with Operators who face similar challenges and opportunites. Moderated by nationally-syndicated marketing columnist and consultant, Alf Nucifora, the Operator Roundtable zeros in on the issues that are of singular importance to Operators and provides unique insights as viewed through the Operators’ eyes.
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Overcoming Adversity
Learn from the best on Superbowl Sunday! This session will focus on overcoming adversity through the character principles endorsed by Notre Dame's National Championship Coach, Lou Holtz. We also will focus on Confronting Adversity through the Kouzes and Possner Leadership Model. Darrell will provide personal examples and help to coach you in a winning model.
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Fish: Catch the Energy and Release Your Potential
What does a “world famous fish market” have that your organization doesn’t but probably should? In this seminar we will watch the film “Fish”, and examine what happens when an organization decides to become world famous. Fish is a business phenomenon that has swept the country. By incorporating the infectious philosophies of the World Famous Pike Place Fish Market you can create an organization that is high energy, fun, is completely focused on the needs of the team and your customers and does it all with a can-do, responsible attitude.
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Bring the Fundamentals of Leadership to Your Office and Home
What can the great leaders in history teach us about our own lives and workplaces? How is motivation and coaching linked to leadership skills? How can we be mindful of the difference between managing activities and leading people? These questions are answered in this one hour discussion that will range from Winston Churchill, to General Electric, to your Father and Mother. In one hour you will examine the leader as Teacher, Coach, Mentor and a source of inspiration.
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Creating Teamwork
This session provides you with specific strategies and techniques based on common sense knowledge that will give your team a new set of usable, workable skills. You will walk-away with valuable information you can use in your business and personal life. Lee's real-world approach will demonstrate how you can increase output, quality, creativity, commitment and morale for everyone. Don’t miss this fun-filled and fast-moving presentation.
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Marketing Lessons Learned From Other Industries
What do furniture retailers, financial services providers, sewing machine manufactures and a long list of other industries all have in common? For one, they all want to know how to attract new business while keeping existing customers. For another, they all want to expand their business intelligently and profitably. Lastly, they’ve all called on Larry Mersereau to help them make it happen. In this lively session, you’ll learn how to truly position yourself as the supplier of choice to your target market. You’ll see case studies of marketing strategies gone bad. You’ll witness what they did wrong and learn how to make it right…information and ideas you can use to market, promote and sell your own organization more effectively.
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Customers Care: Do You?
Satisfied customers equal return customers. Return customers recommend you to others, meaning more customers. Customer satisfaction should be the number one priority in growing your business. True stories and anecdotes serve as the backbone of this workshop, which deals with initiating change in your organization so you can keep your customers happy. Lots of dialogue and creativity give you a fresh approach and new insight into customer satisfaction.
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Operators Speak Their Minds
Everyone wants to know how to attract more customers, package more effectively for group business and work successfully with motorcoach and tour operators. This one-time only session offers you the opportunty to hear it directly from the Operator. Prominent, experienced motorcoach and tour operators share their best practices, mutual concerns and opportunities. This general attendance session takes the form of a panel discussion comprised of prominent, experienced Bus and Tour Operators who speak freely and candidly about their needs and buying practices.
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The Millennium Generation: Trends and Perspectives
The 73 million members of the Millennial Generation (Generation Y, Echo Boomers) are the first truly global generation, the first connected generation, and the first overscheduled-since-birth generation. This generation has been on the go, involved in learning, playing and doing, from day one. Raised during the great economic boom of the 90’s, they have experienced the finer aspects of life at home, on the road, and in the classroom. They demand superior service and expect that their needs are known and understood by any company who asks for their business. To earn and maintain their loyalty, it is critical to meet their ever-increasing demands and expectations. Products and services are increasingly measured by their ability to interact, innovate and resonate among a generation that is rewriting rules and redefining reality.
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CVBs and Accountability: Cracking the Operator Code
At a time when CVBs are under increasing pressure to "bring home the bacon," outspoken, nationally-syndicated marketing columnist and consultant, Alf Nucifora, brings an insightful perspective. Learn how CVBs can better work with Operators and become a more valuable and desired resource by offering services that Operators need but don’t traditionally seek from the CVB. Prove to the Operator that your CVB can provide the information, services and resources that will enhance the passenger’s experience. By marketing your services more effectively to the Operator, the CVB becomes a welcomed and desired parnter.
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Post Card Power
Direct mail is the one medium that guarantees your prospect will at least handle your piece. The lowly post card practically guarantees they’ll at least catch a glimpse of your message. Whether they read the rest of it and respond depends on your copy, design and who you mail it to. This program will help you create and target powerful direct mail promotions on a shoestring budget. You’ll learn how to repeatedly and consistently contact prime prospects for as little as half a buck per exposure, and start realizing the return on investment you’ve always hoped for.
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Past, Present and Future Trends of On-Line Marketing
Is your web site keeping current with consumers' expectations? Susan Sweeney, Internet marketing expert and the author of 5 Internet marketing books including 101 Ways to Promote Your Web Site, Internet Marketing for Your Tourism Business, and The E-Business Formula for Success, will review the life cycle of tourism web sites - the past, present and future. This session is a must for all tourism industry professionals who want to see how their site measures up. Learn what you have to do to catch up, and what you have to prepare for in the future.
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The Aging Society: Realities and Perspectives Impacting the Travel Industry
There is a new global generation forming – “Generation A: the Aging Generation.” People are living longer, healthier lives, and are thereby redefining what it means to be 50 and over. This new generation will deny, defy and delay traditional beliefs about being a “senior citizen”, a title most in their 50’s and 60’s soundly and firmly reject. For Generation A, age is not a constraint or a determinant of their well-being. Rather, they expect to continue being active and vital well beyond traditional retirement years. They are seeking experiences that support their vision of vitality and sense of self as they enter a new stage of life. This session will explore what it will take to attract and maintain Generation A as a customer.
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The 12 Commandments for People Who Work With People
Don’t miss this memorable, sidesplitting presentation that contains substance wrapped in humor. This seminar is packed with guidelines for improving interpersonal relationships with customers, associates, staff and family. Ann’s practical ideas and down-home style demonstrate the importance of keeping a “can do” attitude in every situation. Learn how to increase customer loyalty by helping people more and hassling them less.
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Dealing With Negativity
Every office has at least one of them: the chronic complainer, the gossip, the griper, the backstabber. Bad attitudes can cost you plenty in terms of productivity and morale. Not only do problem employees perform poorly, they make it tough for everyone else to do their jobs, too. This session will show you how to turn negative attitudes into positive behaviors. Discover powerful new ways to deal with the by-products of bad attitudes – resistance to change and personality conflicts. Armed with information you glean from this session, you’ll be on your way to finding win-win solutions that will have you and your employees working effectively – together.
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Partnering, Cross Promotion and Revenue Generation
Everybody is being hit with having to do more with less, declining budgets and searching for dollars to purchase the necessary tools and resources for effective on-line marketing. DMO sites have to balance member benefits and revenue generation. Hotels and attractions should ensure they take full advantage of DMO site opportunities given their targeted traffic. For this session, Susan has done comprehensive research on travel and tourism web sites worldwide and will provide you with ideas and examples for web site revenue generation, partnering opportunities for tourism operators and cross promotion opportunities.
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Managing Multiple Priorities
Do you suffer from information overload? Do you waste precious time looking for things? Have you ever missed a deadline because something fell through the cracks? If you have ever said, "I've got to get organized!", this informative session is for you. Packed with tools, techniques and advice to help you permanently change the way you work and live, this seminar teaches you to order your priorities and assess your own self-management skills. You'll discover the difference between being busy and being productive, and why the longer you work, the less you actually accomplish. You can't add more time to your day, but you can get more done in less time and achieve all the things you've always wanted to accomplish. Most importantly you will learn how to budget time for yourself.
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Mail List Marketing
Permission based marketing is critically important for today’s on-line marketing activity. There are many ways to build your database through permission-based marketing – newsletters, coupons and specials are just a few. In this session, you will learn how mail list marketing works. Discover how to build your mail list members through implementation of permission and viral marketing opportunities, e-CRM and data mining. You will walk away with techniques to improve your conversion ratio.
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Managing the Generation Gap in the Workplace
Every generation gets a label. These generalities only help as background for the daily contact and ongoing communication between various generations. Being an outstanding leader requires an appreciation for differences. Each member of each generation is unique – with a different background and a different way of approaching their job. Instead of passing judgment on what’s right and wrong, good and bad, acceptable and unacceptable, successful leaders value the unique contributions of each of their people. The most critical strategy today in the management of any business deals with people. This session is a must, from front line support to the CEO.
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Business Dress: Dressing for Influence, Power and Credibility
Dress to get the response you want from others, i.e. respect, promotion, inclusion, higher salary, etc. Danielle gives both men and women a formula using nine key pieces to make multiple combinations for traditional to business casual, without breaking the bank. She'll explain the seven levels of dress, along with a dress code you can adapt for your organization.
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Tackle the Time Wasters
Does your staff spend valuable work time looking for the pieces to the puzzle? Ineffective communication is one of the biggest time wasters in any organization. Participants will leave this dynamic seminar knowing the components of effective communication, suggestions for improving oral and written communication and a new awareness of the impact of body language and tone of voice on the messages sent to others. You will be able to identify the four C’s of effective communication, avoid misunderstandings that result in an inability to focus, determine priorities and choose the right organizational method.
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Search Engine Secrets
85% of Internet users researching their travel on-line use search engines. Few go beyond the first 10-20 results listed. To benefit from this tremendous traffic opportunity, you have to make sure your site is designed to be search engine friendly, as each have their own unique ranking criteria. Susan will discuss the popular search engines and their ranking criteria, and will provide you with tips, tools, techniques and resources to optimize your search engine placement.
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Team Spirit: Catch It and Spread It!
This inspiring presentation is recommended for anyone who has the challenge of working with rebels, rivals, chronic complainers and people afflicted with the "Chicken Little" Syndrome. Listeners will leave with the essential ingredients for becoming a good listener and resolving conflict. Lead your staff to model behavior and create an effective team.
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Presentation Skills That Make You Shine in Business
Take the fear out of speaking in one quick session. Professional speaker, Danielle Turcola, shares techniques to help you deliver without trembling, win an audience before you speak, keep them engaged and make your message memorable. These techniques work, whether you are speaking to two or two thousand.
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Serving 2 Suceed
An exhilarating tidal wave of change is sweeping our economy. Successful American businesses are increasingly customer-driven and service oriented. Just having satisfied customers isn’t good enough anymore. If you really want a booming business, you have to create customers for life! This session gives you practical, down-to-earth applications of service excellence, the number one priority for surviving in today’s business climate. Americans are in the midst of a service crisis that has left a wake of disillusioned customers from coast to coast. Serving 2 Succeed includes startling news tips and innovative techniques that can help anyone create a revolution in any workplace, and keep customers for life!
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