| Friday Feb. 4 |
Saturday Feb. 5 |
Sunday Feb. 6 |
Monday Feb. 7 |
Tuesday Feb. 8 |
Wednesday Feb. 9 |
| 9:00 am — 10:00 am | Secrets of the Marketing Masters
Larry Mersereau |
| 9:00 am — 10:00 am | Creating World Class Teams
John Kennedy |
| 10:30 am — 11:30 am | Creating Direct Mail Promotions That Sizzle
Larry Mersereau |
| 10:30 am — 11:30 am | Exceptional Customer Service
John Kennedy |
| 2:30 pm — 3:30 pm | Operators Speak Their Minds
Alf Nucifora |
| 2:30 pm — 3:30 pm | The Four Levels of Leadership
John Kennedy |
| 4:00 pm — 5:00 pm | CVBs and Accountability
Alf Nucifora |
| 4:00 pm — 5:00 pm | What the Travel Industry Needs to Know About the Economic Environment |